Is your business doomed to fail because of this?

written by john c ashworth

Sales and marketing are two of the most important components of any business.

Void of strong selling systems, a business will quickly suffer and fail. The problem is that many businesses feel timid when it comes to selling and being more assertive when trying to drive business growth. Often this comes from a lack of knowledge and understanding about how to do it well. Included here are a few ideas about how you can overcome this kind of hesitation.

Likely, the first step you need to take is to reassess your strategy. You do have a strategy and system, right? If not, that's really where you need to start, but keep reading...these ideas will help you start creating that system.

Remember, sales sytems and efforts need to be ramped up if you want your business to reach its full potential. but you still need to take it one step at a time.

Here are some quick tips to help get your business and your sales moving in the right direction:

Businessman hands demostrating business strategy sketch in palms

1. Start by building a relationship with your potential customer. Get to know them and their needs. And gain a true understanding of how you can help them solve their problems. Only then will you be able to start pitching your products or services effectively.

2. Be genuine and honest in your interactions. Don't try to force a sale if it's not a good fit for the customer.

3. Stay away from high-pressure tactics. This will only turn customers off and ruin your chances of making a sale down the road.

4. Keep your pitches short and to the point. Don't overwhelm prospects with too much information at once. but give them enough too, and always stay in tune with how they are receiving your presentation. This will tell you everything you need to know about how to move through your presentation

Causes of sales and marketing fear and timidity

Fear of failure, lack of confidence, and limited knowledge are the main causes of a timid sales process.

In today's competitive business world, it's more important than ever to be a strong salesperson. However, many people are held back by fear of failure, lack of confidence, and limited knowledge. These factors can lead to a timid sales process, which can ultimately hurt your business.

The first step to overcoming these obstacles is recognizing that they exist. Once you're aware of your weaknesses, you can start working on ways to improve them. A good way to boost your confidence is to practice your sales pitch until you feel completely and totally comfortable with it. You should also learn as much as you can about your product or service so that you're able to answer any questions potential customers may have. You must become a true expert and feel passionate about what you are selling

Ultimately, the key to overcoming a timid sales process is courage. You need to be brave enough to take risks and be yourself.

The effects of this problem can be devastating to a business.

When a business is faced with a sales and marketing problem, the effects can be devastating. The business may have to close its doors, lay off employees, or file for bankruptcy. In some cases, the problem may render the company unable to recover. Very often, however, even slight adjustments to your sales and marketing processes and systems can have dramatic effects that will turn your business around - sometimes overnight. Start small and simple if you need to. But take immediate action.

Selling timidity can be a death knell for businesses of all sizes. Fortunately, there are several solutions that can help businesses overcome these obstacles. One solution is to create a sales and marketing plan. This plan should include specific goals, strategies, and action steps that will help you achieve your desired results. Additionally, it's important to identify your target market and create customer profiles. Know your customer! This will help you better understand your customers' needs and desires.

You can overcome weak selling and achieve success.

Focus on your strengths. When you're confident in what you do, it's easier to take risks. You don't have to be perfect at everything; just focus on the things that you're good at and make sure your customers know what those things are. Adn if you're feeling overwhelmed about this process, focusing on your strength and how you can leverage them is a great place to cultivate your mojo. Keep it simple too. Remember, you don't have to tackle everything at once.

And always remember what the great sales trainer Zig Ziglar once said, “Timid salespeople have skinny kids.” 

sales and marketing
About the Author
John Ashworth is an empathetic sales leader with an incredibly diverse background as a salesman, business consultant, marketing maniac, writer, Dad and full time Bohemian Athlete. aka Johnny Renaissance.

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