YOU are The Brand
Over the weekend, my son Carl pulled out an old briefcase that contained a very special certificate. He didn't know what he was looking at until I informed him, and when I did you should have seen the look on his face.
A week and a half ago, Eric Ruth from NPE wrote a very good blog post about the importance of telling your story (go to the November 10th post). The 'About Us' page on your web site is one of the most highly trafficked sections of your site. You need to have a good story there.
I've read this on many other blogs and in many other books as well. Essentially, that's what FitnessProBlogger is all about - building YOU and YOUR presence online. Personally, I find this fun, interesting and a good place to let me writing go where it needs to go. For you, the reasons might be different, but there is no doubt about it, you need to be in the game.
That certificate that Carl pulled out was my All-American certificate from college. I had forgotten all about it. In fact, it made me realize that in the midst of working so hard to move forward, I have almost lost touch completely with what I have accomplished so far. Yes, it's in the past, but it has made me who I am today. That's important. Both for my continued growth and for those who might consider working with me.
You should have seen the expression on Carl's face when I told him..."One year, they chose the top soccer players in the entire country and I was one of them." Sheer impact. Like a sharp wind from the north in mid January. You can't ignore it for very long.
It's time for me to re-make and in many cases complete those 'About Us' sections of all my sites.
What about YOU?