Writing Tips

Here's why Good PR is so Powerful!

I just got off the phone with the producer at NBC news this afternoon here in Madison, WI. Apparently, they cooked up an idea this morning at their production meeting and wanted to do a segment this afternoon about a recent study that discussed the ideal frequency of exercise for women. More on that in…

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Be Careful, you're writing says more about you and your personal brand than you think…

I just got an email from a colleague’s partner in another part of the country.  I must be on his list, and today I happened to see one of his broadcast emails come through – it caught my attention.  The headline was compelling and I did not quite recognize the name in the from column. …

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Namaste – "The Light in Me Recognizes the Light in You…"

Today is Saturday.  My favorite day of the week.  Mom is at work and the kids are upstairs taking in some TV time while Dad works downstairs in his personal office in an attempt to get a blog out before breakfast.  It’s simple time.  Sweet time.  Time that won’t last very long I’m sure. As…

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You Don't Need a Press Kit – Yet…read this first!

Ready…Fire…Aim It’s an old expression and maybe you’ve already heard it more than you’d like.  Or, maybe not…OR, maybe you’ve heard it and just NEVER let it sink in. So what am I trying to get at? You can’t always wait until everything is perfect to move forward on stuff.  Whether it’s a project, career…

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The Dawg Blog – Personal Branding at It's Best!

Yesterday, I had the opportunity to do a great interview with Holly Holton.  She owns a very unique gym in West Hollywood called Pink Iron. Click here for the interview: http://tiny.cc/E4tnp She has a very unique concept that is definitely not for everyone, and I did the interview with her for two very important reasons……

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Don't get caught behind enemy lines, start your Guerilla Job Search Today!

Repeat after me…”I’m a marketer in the business of (fill in the blank here.)” And stop, before you dis-regard this email and blog post because you don’t own your own fitness business please just read the next paragraph…. The Information Age demands that each and every one of us learn how to promote ourselves, network…

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