written by john c ashworth I’ve been reading, “On writing well” by William Zinsser. A really terrific book. And it’s hard to write a good book on writing. Here is one of the gems I discovered this morning… You’ll never make your mark as a writer unless you develop a respect for words and a…
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How to write like a pro written by john c ashworth with inspiration from my new favorite book, ‘On Writing Well’ by William Zinsser The essence of writing is re-writing. A universal truth I have worked to instill in my son who seems to believe like so many others in his generation that one round…
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Read MoreMost Businesses make this unfortunate Copywriting Mistake all the time written by john c ashworth I’m working my way through a copywriting course online and it’s jammed with golden nuggets full of potential for both you and I. I’m sharing as many of them as possible along the way here. This one is very important…
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written by john c ashworth We have all experienced this. A great sales letter or sales pitch that somehow drew us in and suddenly we’re ready to buy. What happened? A master storyteller drew us in. A well written story is one of the most persuasive sales and copywriting techniques you can put to work…
Read MorePhoto by Hal Gatewood on Unsplash Authority marketing is such a powerful concept that most business owners either miss or ignore. Either way, I encourage you to read what’s on this page, act on it, and reap the benefits. -John Source: Why Authority Marketing? • Advantage|ForbesBooks
Read MoreWatch this video to discover why blogging is so important for your funeral home… blogging for your funeral home. Transcript excerpt… Sam: So blogs are full of keywords and they’re full of all sorts of really good information, but also, they’re really fresh content. And search engines love that. They love when you’re updating content…
Read MoreResponsive web design (RWD) is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes.
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