the ash flash

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Your work saves lives, remember that!

Every once in awhile I run into a story (usually from a prospective client) that disturbs me.  They’re not getting results and hence they’ve gone looking for another trainer.  That’s where I enter the story… We go through the usuall drill of discovery about why they’re interested, what they would like to accomplish and why…

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Critical Mass or Critical Mess?

“The cash flow statement is often the most interesting and at the same time the least understood part of your monthly financial reports…” -Luella Schmidt, CPA, Fine Point Consulting in Madison, WI I’m sure you’ve heard the expression, “Cash is King.”  If you haven’t, well, then I think I may have just done you a…

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The Sheer Importance of Your Personal Brand

I read a good article about Michelle Obama over the weekend.  The story talked about the control she maintains over her image and why this is important to her and for her role as the first lady.  On the March cover of Vogue magazine, you will see here wearing another sleeveless number that she was…

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The Magic is Waiting Within…

Do you know who you really are? I had a good conversation with an old coach the other day. Someone who I confided in and received help from last year. We have both now moved on and the conversation was both intense, confusing and completely rewarding and satisfying for me personally. The truth is that…

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How and Why You Need to Create Brand You

How and Why You Need to Create Brand You written by john c ashworth Like it or not, to thrive in today’s business world as either a business owner or employee, branding yourself is essential. As Alina Tugend points out in her article over the weekend in the New York times, “You’re not a worker,…

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Be Real – Every Day…

It seems like every time I turn around anymore there’s some new company in the fitness business offering me ways to grow my business. All I have to do is buy their program, and all my problems will be solved. I’ve purchased some of these programs myself (NPE being one of them), put the tools…

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Don’t be a Charlatan, Be Yourself…

Don’t be a Charlatan, Be Yourself… written by john c ashworth Earlier this week I sent out the press release that FitnessProBlogger subscribers receive as part of their subscription. It was actually the same press release that I used to land my initial TV Gig on the local NBC affiliate in Madison WI with Leigh…

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