written by john c ashworth People don’t want to be sold. People want to buy things and they do it for emotional, NOT rational reasons. You MUST play to this reality with your sales pitch, and in your selling efforts while also being a true resource for your prospects so that in the end, you’ve…
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written by john c ashworth The most important part of your fitness program As a former fitness coach and personal trainer and currently a fit, healthy fitness over 50 cadre member, people ask me from time to time what it is that I do to keep myself in shape. My answer always begins with…
Read Morewritten by john c ashworth Some of the most influential stories written for you by an expert copywriter are often based on the testimonials, success stories, and endorsements from your current customers. “You must build and continue to cultivate an on-going preponderance of social proof inside your small business.” You need to build a system…
Read Morewritten by john c ashworth Great stories capture the imagination of your audience. Stories that are lame lose credibility fast. Authenticity rules when it comes to writing your stories. Authenticity comes from the heart. It’s a poem you write on a quiet Sunday morning, listening to the birds in your backyard and wondering how you…
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written and produced by john c ashworth Where there is Darkness there is Light “Here’s the transcript in case you prefer to read it instead.” -John I’m a writer and so I feel a strong sense almost every single day of my life to get my thoughts down on paper or into my blog, or…
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