Month: April 2018

How to get testimonials

In this video produced by me and my team at Frazer Consultants, we show you exactly how to get testimonials and how to respond to online reviews.  I realize that often funeral directors are reluctant to ask for testimonials.  That’s understandable, however, the stories from your client families is one of the most powerful marketing…

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Dr. Samuel Epstein, 91, Cassandra of Cancer Prevention, Dies – The New York Times

Dr. Epstein did not live his life in a bubble, but he sought to avoid tobacco, X-rays, pesticides, saccharin, talcum powder, cyclamates used as preservatives, hair spray with vinyl chloride, hot dogs dyed with nitrites, milk from cows injected with genetically engineered growth hormones and pajamas treated with a certain flame retardant — all of…

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Bob Dorough, Jazzman With a Hit Kid-Music Series, Dies at 94 – The New York Times

I loved and still love these old tunes from schoolhouse rock!  This obituary and Bob’s life and death such a great example of the importance of celebrating his loss and reconnecting with how he inspired so many with his music and his life.  -John Bob Dorough, a singer, pianist and composer who was well known…

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The History of Earth Day | Earth Day Network

…at the height of counterculture in the United States, 1970 brought the death of Jimi Hendrix, the last Beatles album, and Simon & Garfunkel’s “Bridge Over Troubled Water.” War raged in Vietnam and students nationwide overwhelmingly opposed it. Source: The History of Earth Day | Earth Day Network

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Here’s what happens when you start talking about death

Photo by Sharon McCutcheon on Unsplash An interesting thing happens when you start too talk openly about death. To sit with its overwhelming presence. To let it in. To hold it. To harness its power. Three months ago I started talking more about death. I started a job that demanded I face death. At Frazer, we serve funeral…

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This is a great description of Authority Marketing and its importance in your business • Advantage|ForbesBooks

Photo by Hal Gatewood on Unsplash Authority marketing is such a powerful concept that most business owners either miss or ignore.  Either way, I encourage you to read what’s on this page, act on it, and reap the benefits.  -John Source: Why Authority Marketing? • Advantage|ForbesBooks

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Obituary: Barbara Bush – former US First Lady and literacy campaigner – BBC News

The former US First Lady never accepted a passive role, and campaigned for social justice. Source: Obituary: Barbara Bush – former US First Lady and literacy campaigner – BBC News Our statement on the passing of Former First Lady Barbara Bush: — Barack Obama (@BarackObama) April 18, 2018

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