The Market Brief, free
A free brief for funeral home owners, preneed agents and the people who sell for them. What moved, what it means, and what to do about it. Written by someone who has worked this profession for a decade.
Free
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Written by John Ashworth.
Inside the brief
What moved
The news that matters to owners, agents and families, sorted by who it affects.
What it means
A plain read on each story. Not a summary. What it means for your firm, your book or your family.
What to do next
Specific moves you can make this week, in your own office or on your own calendar.
AI and selling
How AI is changing sales and the profession, with the hype taken out.
Who reads it
Know what is changing around you before a family or a competitor shows you.
Questions buyers ask, conversations to start, and the answers to have ready.
Honest thinking on selling and on building a career that fits who you are.
Written by
I am John Ashworth. Nearly thirty years of selling across luxury automotive, fitness, B2B technology and a decade in preneed. I read this profession every week so you can spend your time serving families.
Want to go deeper?
$97 a month - included in GC partnerships
The old school print brief, plus full access to the John Ashworth Files.
See the newsletter$447 a month - included in GC partnerships
Two 30 minute coaching sessions a month with me, plus everything above. Time included in pre-need partnerships.
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