ash flash analogue, the print brief
ash flash analogue

The old school print brief

Read something real this month. Printed. Not scrolled.

For funeral professionals, preneed agents and the families they serve. Curated from my daily morning brief and edited by a salesman with nearly thirty years in the field. Full access to the John Ashworth Files comes with it. Subscription included in GC partnerships.

ash flash analogue

The old school print brief for funeral professionals, preneed agents and the families they serve

The October edition, 2026 Printed. Not scrolled.

Lead story

Everyone Agrees We Should Talk About Death. Almost No One Does.

By John Ashworth, 5 minute read

Inside an issue

Four pages. Built to be used.

Here is what is in the October 2026 edition.

Lead story

Everyone agrees we should talk about death. Almost no one does.

The gap between what families say and what they do about planning, and why education comes before selling.

Feature

The technology gap isn't a technology problem.

A reaction to a new consumer study. What holds up, what is thinner than it looks, and the follow through fix that costs nothing.

Feature, continued

Where it costs you money: preneed.

Families research online before they ever call. What they say they want, set beside what it means for your website and your showroom.

The headlines, sorted

Owners. Agents. Families.

The news that matters to each reader, with a plain read on what it means for you.

Sales talent corner

What AI does for sales, and what you do with the hours.

Practical for any rep, and aimed at the preneed conversation that never goes the way you rehearsed it.

Your assignment

Pick one gap. Fix the process behind it this month.

Every issue ends with one thing to do. It has nothing to do with buying anything.

Who reads it

Written for people who do the work.

Funeral home owners

Know what is changing around you before a family or a competitor shows you.

Preneed agents

Questions buyers ask, conversations to start, and the answers to have ready.

Engaged salespeople

Honest thinking on selling and on building a career that fits who you are.

What you get

One price. Two ways to read.

A subscription to ash flash analogue

Every edition of the print brief, from the lead story to your assignment.

Full access to the John Ashworth Files

An insider's look at the funeral profession and how to grow a funeral business.

What I create is not for everyone. If you want access, you gotta invest.

Newsletter membership

$97 per month

The print brief and the John Ashworth Files. One price, one decision.

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Put something real in your hands.

The print brief and the John Ashworth Files. $97 a month.

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John Ashworth ash flash analogue. Printed. Not scrolled.