written and produced by john c ashworth
your expert car buyer
The text below is not the exact written transcript of this audio, but it's close. -John
Keys to a great car deal - Part 4 - needs final edit.
Be Informed - Do YOUR Research - Take advantage of John's car-buying expertise
In my most recent success story, with car buyer Tim Daley, Tim points out a common pitfal of car shopping. He calls it, "the internet time suck." I'm sure you can relate.
The average person does at least 12 hours of research on their car purchase prior to setting foot inside a car dealership. You might even add to this their efforts to gain prices and quotes from the internet sales people who constantly try and lure you into discussion when you're doing your research online. This is all good, but it can quickly become thick and dangerous quicksand that drowns your ambitions to get a good deal on your next car. You get car-buer battle fatigue, and give up trying to save.
Now, I'm not suggesting you shouldn't do any research. In fact, I'm encouraging the exact opposite. You need to be as informed as possible when it comes to the car deal you are attempting to put together. There is no margin for error when it comes to knowing what you're buying, how much you should pay for it, and an entirely long list of important details you need to consider. Many of which, I'm sure you're already aware of, and that I'm not going to list here. Because the main point is twofold. Be informed, and be smart about where and how you obtain your information.
The best thing you could do would be to put me on retainer so that I can help you prevent the "internet time suck" that Tim mentioned above. Because not only are you likely to waste a lot of time, you may not end up with all of the right information. I can't emphasize that enough. I can help you prevent this frustration and these mistakes. If you would like to consider putting me on retainer, it actually won't cost you anything at all. Yes! It's true. Regardless, I'm always happy to evaulate your car deal for fee. All you have to do is complete your FREE registration inside The Expert Car Buyers Club to do this. If you're reading online, just click here.
There are Two Key Components when it comes to being informed
1. You need to know the actual wholesale value of the car you want to buy.
-When you fail to take the time to meticulously gather all of the important numbers associated with your car deal, you set yourself up for a significant disadvantage before you have even started the process. Being mis-informed in this way is probably the number one mistake you can make when shopping for a new car. As a salesperson, there was no better prospect, than the customer who walked on to the lot on a Saturday and walks out a buyer saying, "Wow, John, I had no intention of buying a car today, John. Great job!" When you operate in this manner, it is too easy for a great salesperson to gain advantage when selling you a car.
-For the record, I NEVER took advantage of anyone when I sold cars. In fact, that was the reason I got in to the work in the first place. I wanted to be your honest, trustworthy, neighborhood car salesman. The guy you go back to again and again with your entire family and netork, because you know you can trust him, and you know he's going to take great care of you, and make your car-buying experience fun! However, selling someone a car is still a business deal, and business deals are supposed to make money. It was always easier to maintain profit inside a car deal, when buyers were either mis-informed, or uninformed completely. And, of course, too emotional.
-Can you recover from this mistake, should you find yourself inside a car dealership, all emotionally cooked up about buying that car that somehow captured your intrigue today? Sure you can. One of the things you can at least try is calling The Expert Car Buers Club hotline and leaving a message, righ right now (608-247-5497). If I'm available, I'm happy to help you for FREE assuming we can connect before you sign the paperwork.
OR, better yet.
You can enroll at the Gold level inside The Expert Car Byers Club today, and take advantage of my 90-Day Expert Car Buyer Hotline, where I guarantee a response within 24 hours, 7 days a week. This does two things.
First, it forces you to stop this crazy car deal before it gets out of control, get out of the dealership, and ponder your potential actions for at least 24 hours, and discuss your car deal in detail with me over the telephone for FREE. The salesman and the dealership will absolutely hate this, and it will likely make you feel a little icky too, especially if you like your salesperson, and are very close to buying the car, but it's almost always a good idea to do this. After all, what they teach you in sales is that customers always buy on emotion and justify that decision with logic afterward. Think about it. We all do it this way. So, be careful here and take some time to process the information.
Click here to Learn More OR Sign-up for The Expert Car Buyers Club Hotline
2. You need to know the TRUE Condition of the car you're buying. Even when it comes to buying a new car, you need to be careful and thorough.
-Every car you buy - new or used - has a history that preceded it's current presence right here in front of you. When I sold Lexus, for example, every year following the end of the US Open, I think it was, which takes place somewhere here in Wisconsin, we would inherit a small fleet of 6-12 Rx 350s that came from that golf tournament, where they allow the players to use them for the week of the tournament for their own transportation. So, these cars would show up on our lot a few weeks later, with 250-1500 miles on them if I remember correctly, and you could get a decent deal on one of them. Here's the point, though. You could get an even better deal on one of these if you knew this history. Some customers never asked, and it didn't matter. If you knew, though, then you really had leverage as a customer in getting an even better deal on an already sifnificantly discounted Rx 350. All because you were informed about where this particular new car came from.
-Other new cars come from dealer trades, get damaged on the lot or during transport, and have been in the service department already, or are made in different factories and at different times, and have been sitting on the lot for various mounts of time, with varying levels of miles. Let me ask you, which Lexus Rx 350 do you prefer? With all other things being equal, the one with 12 miles that just got to the lot directly from the manufacturer? Or the one sitting right next to it with 378 miles on it, and a lot of dusty pollin from the tree it's been sitting underneath? And oh, yea, it was also driven for a week at the US Open this year, and the rear bumper was damaged during transport. That's on the carfax.
Be informed. It's the best possible strategy you can implement. That's why I've created The Expert Car Buyers Club, and have been working so feverishly to build-up this important car-buying library. That's also why I've created a unique and highly affordable way you can hire me if you want to. Even if you don't live in Madison or Dane County. Click here and you can learn all about it. You'll be amazed at the value for such a small investment and you will get an exponential return on your investment when you compare the minute amount you invest in me, with the Big Dollars I'll help you save when you buy your next car. And for starters, I'll evaluate your current car deal for free if you have one.
-John
PS Used cars are an entirely different story, and I will cover those elsewhere. The myriad of histories, conditions, miles, etc make buying a used car very different from buying a new car. For example, and just to illustrate the point that used car opportunities can come from a wide variety of sources, I present this idea...if you can stomach it. One of the best ways to create your ideal used car purchase, is to simply lease the car for the first two to three years. Your payment, assuming your financing the car, will many times be less than it would to purchase the car, and should you decide you don't like it enough to buy it, you can simply turn it in at the end of the lease and start over. At the end of your lease, however, you have an amazing opportunity. First, evaluate the live market value of your car in relation to the residual value you must invest to purchase the car at this time. Is it a good deal? If so, and you like the car, you now have the opportunity to purchase the ideal used car. The one you drove and cared for yourself, and that you are very comfortable and happy with keeping. No better situation. I know. Initially, you had to enter into a lease to do it, but the reality is that assuming you finance your cars, you only invested about an additional $1,000 to $1,200 by leasing it first and then deciding to purchase the car. This total amounts to the lease fee (acquisition fee or how the manufacturer makes most of it's money with leases. Which is usually around $700), tax, and a dealer fee to process the transaction. So, be aware of that, but over a two year period, that's only $600 per year, which is within a few hundred dollars of your car payment, which in my mind is a very small price to pay for the piece of mind in knowing where your car came from, how it was cared for, and how it has performed during its early years.
PPS Just Be Informed, OK? -John
I can help you Save Big Money on Your next car!
www.johnnycashworth.com
