writing

Follow YOUR bliss. Listen carefully to YOUR muse. Discover how to connect with your audience.

written by john c ashworth Every time I read this company’s blog, I’m disappointed. Sometimes just downright mad at them for wasting my time. Which is, of course, my own fault. I could just unsubscribe. Walk away. Move on to the next blog. The next company. The next book. The next resource that is more…

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How to make your mark as a writer

written by john c ashworth I’ve been reading, “On writing well” by William Zinsser. A really terrific book. And it’s hard to write a good book on writing. Here is one of the gems I discovered this morning… You’ll never make your mark as a writer unless you develop a respect for words and a…

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How to write like a pro

How to write like a pro written by john c ashworth with inspiration from my new favorite book, ‘On Writing Well’ by William Zinsser The essence of writing is re-writing. A universal truth I have worked to instill in my son who seems to believe like so many others in his generation that one round…

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Spring takes on a new meaning this year…

written by john c ashworth Inside the thicket of a deadly pandemic, life outside in nature seems all the more subtly determined to affirm the resilience of life. Just outside my home office window, sitting patiently and steadfast all winter long, a now medium-sized bush sits much more tolerant than I of warmer weather that…

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This 94-year OLD Sales Secret is the Key to Doubling Your Profits

written by john c ashworth We have all experienced this.  A great sales letter or sales pitch that somehow drew us in and suddenly we’re ready to buy. What happened? A master storyteller drew us in. A well written story is one of the most persuasive sales and copywriting techniques you can put to work…

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Tools for writing obituaries

Art McEwen January 15th, 1936 – December 9th, 2019 RIP Dad. I’m gonna miss you like hell. -John

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Are You Treating This Important Sales Tool As Trivial? | Small Business Marketing Resources | GKIC.com

Personally, I love the PS and find it to be an important sales tool. They are also a lot of fun to write. Most don’t use them and miss an opportunity. I’ve had customers and prospects ask me why in the heck I’m bothering with a PS. “Because you’re reading it!” 🙂 -John The other…

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