unique selling proposition
Is your sales pitch missing this important message?
written by john c ashworth If you are unable to quickly, easily and comfortably communicate the fundamental reason why people or organizations would choose to do business with you and your company above all other options, including doing nothing, you will likely have a very serious problem when prospecting for customers. In fact, you might…
Read MoreWhy YOUR small business marketing MUST lead with MESSAGE and Not media
Why YOUR small business marketing MUST lead with MESSAGE and Not media written by john c ashworth This idea is like a bucket of cold water dumped on you in the middle of the night – it’s ALARMING, probably even confusing, because what I’m about to share with you will likely be in stark contrast…
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