small business

john c ashworth support socks

Stop everything you’re doing right now and read this! This is One SIMPLE inexpensive and mostly ignored idea that has the potential to change your life and your business for the better, forever.

June 23, 2020 0 Comments

written by john c ashworth Repeat after me… “I’m a marketer in the business of…(fill in the blank here with your type of business)” You MUST embrace this. If you can’t, well, I’ve got bad news for you. You’re going to continue to struggle. Here’s why… Most small business problems in particular are lead-generation problems….

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How to structure your product and services for maximum profit

May 12, 2020 0 Comments

How to structure your product and services for maximum profit written by john c ashworth You should always sell Good, Better, and Best. Never sell yes or now. Especially when times are tough like the recession we’re living in right now. Why? You’ll make more money. At least 20% of your customers will choose Better…

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emerson quote

[video] Do not go where the path may lead, go instead where there is no path and leave a trail…

May 5, 2020 0 Comments

written by john c ashworth “Do not go where the path may lead, go instead where there is no path and leave a trail.” -emmerson That’s a quote by Emerson and it’s my favorite one of all time. My wife of 25 years shared it with me on a card when I opened my fitness…

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Why YOUR small business marketing MUST lead with MESSAGE and Not media

April 28, 2020 0 Comments

Why YOUR small business marketing MUST lead with MESSAGE and Not media written by john c ashworth This idea is like a bucket of cold water dumped on you in the middle of the night – it’s ALARMING, probably even confusing, because what I’m about to share with you will likely be in stark contrast…

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How to make better decisions, earn more money, and increase your confidence.

February 1, 2020 0 Comments

written by john c ashworth How to make better decisions, earn more money, and increase your confidence. Think Different. A marketing slogan initially created by Steve Jobs that was brilliant and that represents the fundamental shift most people need to make when they want to achieve MORE and get better results. Changing your thinking, however,…

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The concept of the prospect pyramid

August 22, 2019 0 Comments

Inside any group of prospects you might be pursuing it is vital to understand how literally any group you might be pursuing breaks down. 1% are rich 4% are affluent 15% are not only price-sensitive buyers, but they also have very little disposable income available to invest in what you have to offer. 80% of…

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stop hedging

Stop hedging and go all-in

June 21, 2019 0 Comments

written john c ashworth Stop Hedging and Go All-in. You will grow personally and professionally a lot faster by helping others grow along with you. In fact, this is one of the best ways to grow your small business and your career. This is also a big part of my mission here on The Ash…

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