written by john c ashworth You Must NEVER forget…Sales will always be person to person. No matter what you sell, or who you sell to, even if you sell business to business, purchases are made by people. People who have emotions, feelings, thoughts, ideas, and who need to feel they like and trust you and…
Read MoreTwo hundred fifty years ago, essayist, poet and author Dr. Samuel Johnson said, “Promise, large promise, is the soul of an advertisement.” And Ogilvy agreed. When you get the promise right…by identifying, reinforcing, and emphasizing the strongest benefit… your product will practically sell itself. It ain’t matter if you express yourself in perfect English. The…
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Here’s what being a salesman means to me – Click here for Part 2 written by john c ashworth I have often felt stymied by that question, “what would you do, John, if you no longer needed to earn a living anymore?” What would you do with your time and your days if money was…
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Read Morewritten by john c ashworth Click here to get the print edition of The Ash Flash delivered to your mailbox. I invest a lot of money every year in personal and professional growth. I always have. If you’re not growing, you’re dying. You’ve been a subscriber for awhile so you know that. I write a…
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written by john c ashworth madison car salesman I got on a roll last night and made a nice round of follow-up calls to prospective car customers and in the process I learned a number of extremely valuable lessons I thought I would share with you today. Most of these lessons were not new, are…
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