The importance of personality in YOUR Copy & Marketing written by john c ashworth There is an absolutely wonderful marketing principle for your small business that may be applied in many different situations that has to do with scarcity and the fact that most people want more of which they can’t seem to get enough….
View post to subscribe to site newsletter.Read More
written by john c ashworth The car business is famous for its blind acceptance of this false premise… “The Be-Back Bus NEVER comes back.” In other words, if the potential car-buyer sitting in front of you right now does not buy right now, you can forget it. They’ll never be-back. No matter what they say….Read More
How to structure your product and services for maximum profit written by john c ashworth You should always sell Good, Better, and Best. Never sell yes or now. Especially when times are tough like the recession we’re living in right now. Why? You’ll make more money. At least 20% of your customers will choose Better…Read More