johnny renaissance

The irresistible pull of irrational behavior

The irresistible pull of irrational behavior can and often will lead you in the wrong direction. Hang on…

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It’s a mistake to become too predictable…

My family thinks I’m a little weird and that’s OK. They love me anyway. My customers? Prospects? The people I work with every day? Well, you’d have to ask them personally, but I believe they get the sense I’m a little different too. Why is this important? Because it makes you more memorable. It makes…

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