How to get attention via direct mail
podcast produced by john c ashworth How to get attention via direct mail YOU can subscribe to the print edition of the ash flash here…
Read Moredirect-mail
Too few truly understand the power of direct mail
written by john c ashworth In a popular previous post on the subject of direct-mail, I stated that the death of direct-mail, print advertising, and long sales copy is continually exaggerated. Mostly, this is because it is misunderstood by most. Especially when considered in the context of similar stories warning of the apocalyptic end to…
Read MoreThis is One Obituary YOU Should Ignore
written by john c ashworth The death of direct-mail, print advertising, and long sales copy is continually exaggerated. Most likely by the same folks who walk around with their foreheads pointed toward the ground, thumbing through a constant stream of non-sense on their phones. Completely numb and getting dumber by the minute. As per Dan…
Read MoreThis is One of the Biggest Mistakes Business Owners often make when using Direct-Mail
written by john c ashworth Often, you’ll hear people say that direct-mail is dead. That it’s ‘old-school’ and that no one reads their mail anymore. First, it’s not true. And even if it was, doesn’t this create a real opportunity for YOU to show-up in people’s lives in a place where you might be one…
Read MoreA simple plan for increasing Sales in just about Any Business
written by john c ashworth A simple plan for increasing Sales in just about ANY business First, the premise of this idea canters on the fact that most businesses ignore their current customers while they go running around trying to find new ones. The first sale is always the toughest, while your current customers already…
Read MoreDon’t shy away from direct mail. Here are 3 revealing reasons why…
written by john c ashworth In a survey by Direct Mail News and Pitney Bowes reported on in Dan Kennedy’s book, The Ultimate Sales Letter, 4th ed., 70 percent of said they had renewed a relationship with a business because they received its direct mail 94 percent took action on a promotional offer they received…
Read More
How Great Letters can help you form seductive bonds with your prospects and customers
written by john c ashworth How great letters help you form ‘something’ bonds with your customers and prospects People don’t write enough letters anymore… According to the United States Postal Service, on average, American households now receive only one personal letter every ten weeks. This about half what it was 10 years ago. Americans also…
Read More