podcast produced by john c ashworth I always love it when I run into a beautiful piece of copy writing. Because great copy writing is salesmanship in print and as you know, I’m a passionate salesman. This one in particular really stood out to me because it’s so simple and succinct. And it was incredibly…
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How great sales copywriters hook their readers podcast produced by john c ashworth — I received a great email newsletter from Eddie Shleyner of Very Good Copy this week. He was talking about how good copywriters are often sentimental people. I agree. Listen to the 3-minute podcast above and see if the leading passage doesn’t…
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Read Morewritten by john c ashworth In a popular previous post on the subject of direct-mail, I stated that the death of direct-mail, print advertising, and long sales copy is continually exaggerated. Mostly, this is because it is misunderstood by most. Especially when considered in the context of similar stories warning of the apocalyptic end to…
Read Morewritten by john c ashworth Some of the most influential stories written for you by an expert copywriter are often based on the testimonials, success stories, and endorsements from your current customers. “You must build and continue to cultivate an on-going preponderance of social proof inside your small business.” You need to build a system…
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