Salespeople…Stay focused on your primary objective. You remember it, right? written by john c ashworth Right. Selling and sales. Because on any given day there are a million and one things that have the potential to distract you from this one very important objective. Selling. EVERYTHING you’re doing is in one of two categories. EVERYTHING…
Read More
Price is NOT the Decider YOU think it iswritten by john c ashworth Most small business owners will have an immediate reaction in disagreement with this idea. Mostly as a result of their direct experience trying to sell to the wrong prospects, a lackluster sales presentation, and fear that is driven by their own set…
Read Morewritten by john c ashworth People don’t want to be sold. People want to buy things and they do it for emotional, NOT rational reasons. You MUST play to this reality with your sales pitch, and in your selling efforts while also being a true resource for your prospects so that in the end, you’ve…
Read More
written by john c ashworth madison car salesman I got on a roll last night and made a nice round of follow-up calls to prospective car customers and in the process I learned a number of extremely valuable lessons I thought I would share with you today. Most of these lessons were not new, are…
Read More
