written by john c ashworth

It takes great imagination to pretend that the capital riot did not place on January 6th of this year. Along with a wide variety of varying and cockeyed belief systems. But that's not the point of this story, just an example that helps reenforce the idea I've introduced in my headline.

A more positive example of how this 'reality-bending' can work is the 'reality distortion tour' that Steve Jobs created in order to put his 'dent in the universe.' You're likely reading this post, in fact, on a device originally conceived by Steve himself.

My points here today are not political or hypothetical.

The point I really want to make here is one of marketing strategy. One in which you create unreasonable comparisons that favor your product or service. Because one really strategic way you can build perceived value in your products and services is by comparing what you offer to something that is totally different; and maybe even something that your prospect would never even want to buy.

The only limit in this game is your imagination.

The comparison need not be fair.

There are NO Rules - that's what I really love about this strategy.

You can invest, for example, thousands of dollars a year in an expert coach to help you succeed. Someone who will hold you accountable to your goals, provide expert strategical guidance along the way, and all kinds of support to help keep you propped-up and pursuing your success with steadfast gusto, while your bank account drains at a dramatic and unproductive rate.

Or...

You can subscribe to the ash flash for free, stop by now and again, and very likely run into a post, podcast or video that will so dramatically change your thinking and perspective on a subject, that it will prove to be at the very least 10 times more valuable than hiring me directly as your guide.

See what I did there?

Have fun!

-John