I'm blazing a trail. That's what it feels like. And sometimes, you have to blaze that trail all by yourself with minimal help, resources and the tools that would make it go so much faster.
Why?
I have a fitness business to run and here in the Midwest and in my town, people have tightened their wallets a little. This is OK because I'm heading in multiple directions anyway.
There's a card that I framed and it hangs just inside my office door at The Fitness Nomad studio. You can check it out sometime if you ever come for a visit. It was a card that my wife Laura gave me when I first opened the place and it's a mantra I like to read and repeat as often as possible...
"Do not go where the path may lead. Go instead where there is no path and leave a trail." -Emmerson
One of the main reasons I've not posted anything else this week is that I've been busy blazing that trail because I've been working on ALL the following ALL at once. It ain't easy, but if I'm going to get my business, my personal brand, and my income where I want it to be, a shift is paramount. And any shift as grand as this one requires a tremendous amount of work, sacrifice, and faith.
Here is the project list:
-Lead generation and marketing plan development for 2010
-Creation of a totally new and improved Nutrition Coaching Program
-Lead generation and marketing plan development, sales letter creation, etc for the new nutrition coaching program
-Client Case Management
-Management system refinement - gotta keep all those employees focused too
-The Big Turkey Card Promotion that I will roll out next week to generate cash for these slow months and also to launch the new Nutrition Coaching Program
-The Fitness Nomad Membership Site that I've been referring to over the last two months is almost ready to roll
-Continued work on blog content for subscribers to the FitnessProBlogger content service
-A great and simple promotion that I created for my son Carl to sell lightbulbs in the neighborhood and raise money for his school, and that I will share with you soon
-Boot Camp teaching, system refinement, and marketing push so that we can get this membership back up to at least 30 for the winter
I'm sure there are a few more things and most of this list does not include my work as Dad, Husband, and the work of simply taking care of myself and managing my own energy level.
This is what being an entrepreneur is all about. I really wouldn't have it any other way.
More to come next week...
John
I understand what you are saying . I am a fitness professional myself balancing 3 children and a career , and now trying to start an online business with my fitness experience. I am interested in what you have to say . If you have any advice for a beginner fitness blogger , I would love to hear it.