It's YOU!

Over the last 6 years in running my own business there is one simple truth that is clear today. Like a full moon in the dead of a cold winter night. You can hire employees, coaches, trainers, vendors, and form a board of advisers. There is literally no end to the list of resources you can deploy to help you build your empire. And they are almost all essential to your success.

Yet, in the end the entire business relies on one person and that is YOU!

No one will relate to your business the way that you do each day. Think about it. How many of the above people who you hire to support you go to bed at night thinking about what needs to be done next in your business? How many of them lie restless once in awhile wondering how things might work out this month? Most likely none of them.

In addition to your unequivical connection to this truth, there are two very important skills you MUST MASTER in your business and in your career. Marketing and Sales. Even if you don't own your own business, you are still always in the business of marketing brand you. That's how you find your next job, sell your ideas to your team, and convince anyone at any time to do what you want them to do.

Repeat after me, "It's Me!" And keep repeating that until it sinks deep into your DNA. It's an essential truth of life, love and the pursuit of personal success. Don't ever forget that.

John


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