Business Blog

Serve. Don’t sell. Secrets to doubling your sales.

produced by john c ashworth In addition to the full audio, I have the first 10-minutes of this podcast on video below too if you’re interested. I’ve been doing some great reading recently and for this podcast I went back to some of my recent notes and pulled together some really great stuff on the…

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How to sell anything to anybody and take all the resistance out of selling every time

written by john c ashworth I wrote this e-book in conjunction with a talk I gave at the International Cemetery, Cremation, and Funeral Association conference in January 2022. Due to Omicron, I gave the talk virtually, and in the process of putting this resource together for funeral homes and funeral directors, I ended up with…

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How to differentiate your privately-owned funeral home

podcast produced by john c ashworth Listen to the podcast below for one really good way to differentiate your locally owned funeral home. There are many things you can do with your funeral home website and online presence to capture your story and position yourself in unique ways. In this podcast I share a funeral…

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How to keep your audio and video setup simple. A sneak peak into the creative flow of johnny renaissance.

produced by john c ashworth As we head into 2022, I’m spending a good part of the remainder of the year clearing out and making room for growth. I started out on this cold Sunday morning one way, and then my creative mojo took over and sent me in a different way. Along the way,…

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Don’t apologize for being a salesperson. Here’s how to sell with confidence and passion

produced by john c ashworth Stop apologizing for being a salesperson and sell with confidence

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This is a beautiful piece of copy writing.

podcast produced by john c ashworth I always love it when I run into a beautiful piece of copy writing. Because great copy writing is salesmanship in print and as you know, I’m a passionate salesman. This one in particular really stood out to me because it’s so simple and succinct. And it was incredibly…

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