Month: June 2020

Why your business needs a newsletter

written by john c ashworth Below, I cover eight very good reasons your small business should have both a print and email newsletter that you send your customers and prospects in the mail at least once per month. Most small business owners will object to this idea. Most often citing time and money as their…

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Stop everything you’re doing right now and read this! This is One SIMPLE inexpensive and mostly ignored idea that has the potential to change your life and your business for the better, forever.

written by john c ashworth Repeat after me… “I’m a marketer in the business of…(fill in the blank here with your type of business)” You MUST embrace this. If you can’t, well, I’ve got bad news for you. You’re going to continue to struggle. Here’s why… Most small business problems in particular are lead-generation problems….

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[obituary] William J Ashworth aka “Billy Chicago”

William J Ashworth aka “Billy Chicago” December 10th, 1944 – June 15th, 2020 See below for photographs… Send me YOUR photos. Click here to contact me and I’ll send you a dropbox link. -John Hello and thanks for stopping by the memorial page and obituary for Bill Ashworth. …Bill’s obituary is below, along with some…

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How to Make Sales without Talking to Customers

written by john c ashworth I’m a BIG Believer in what’s known as ‘Education-based Marketing.’ Also known as ‘Authority Marketing.’ Put simply, this means creating a communication, messaging, and education system that you deliver consistently and provocatively to both customers and prospects and that teaches them everything they need to know about YOU, your business,…

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Patience is not passive, it is concentrated strength

Patience is not passive, it is concentrated strength written by john c ashworth The quote in the title is from Bruce Lee. I love this perspective. It’s like a silent nod to those of us who prefer not to waste so much time on meaningless and unproductive things. Those of us who prefer instead to…

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How Great Letters can help you form seductive bonds with your prospects and customers

written by john c ashworth How great letters help you form ‘something’ bonds with your customers and prospects People don’t write enough letters anymore… According to the United States Postal Service, on average, American households now receive only one personal letter every ten weeks. This about half what it was 10 years ago. Americans also…

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