written by john c ashworth Most of us spend far too much time worrying about the mistakes we’ve made, and as a result, expending far too much energy trying to prevent the next one rather than moving on to the next leap. The next idea. The next innovation. After all, what if we fail again?…
Read MoreTwo hundred fifty years ago, essayist, poet and author Dr. Samuel Johnson said, “Promise, large promise, is the soul of an advertisement.” And Ogilvy agreed. When you get the promise right…by identifying, reinforcing, and emphasizing the strongest benefit… your product will practically sell itself. It ain’t matter if you express yourself in perfect English. The…
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